The Once Upon a Farm website redesign and automated email campaign bring farm fresh ingredients into the foreground. Role: Design Direction • UX • Design
Reimaging the Once Upon a Farm website
The new Once Upon a Farm website unifies storytelling and ecommerce to create a delightful and educational experience.
Creating a new design system
The digital design system was inspired by Once Upon a Farm’s dedication to using simple, clean ingredients in an otherwise GMO cluttered market. The illustrated scenes of the farm, paired with the crisp renders of the pouches, emphasizes the playful nature of the brand while maintaining a premium look and feel.
Customizing the subscription experience
The optimized the subscription experience allows customers to build a custom box, swap items in their subscription, edit their delivery schedule, and add products to their order.
Storytelling through email
A series of automated emails help introduce parents to the delicious world of Once Upon a Farm, and encourage them to shop the latest flavors and products.
