BraveFace empowers people who want to be the best they can with the tools they need to overcome unwanted feelings of stress and worry.
Role: Design • UX • Animation • Content Art Direction
Overcoming Stress with BraveFace
The ecommerce website introduces customers to the brand and immerses them in the bold world of BraveFace.
Creating a confident visual system
This digital-first visual design system uses bold messaging, fearless models, and elements that break the frame to emphasize Braveface's brand values of creating courage and confidence.
Envisioning success and empowerment
To reinforce the idea of empowerment, the product is elevated on square pedestals and surrounded by rich color. Within the scene are ingredients used to create the formulations and common objects associated with daily routine.
A simplified shopping experience
On product pages, playful scenes highlight the benefits of each product, and a streamlined navigation focuses the customers attention on key calls to action.
Educating customers on mental health
To highlight the benefits of BraveFace, Barrel developed a series of pages focused on the feeling of stress, and how to address it.
Encouraging re-engagement
A welcome series and abandonment series tell the brand story to potential leads and encourage website re-engagement by offering discounts and personalized product recommendations
