Joovv creates the most powerful in-home red light therapy devices in the world. Their new generation of products (3.0) is completely re-engineered to deliver the most effective results.
Designing a vibrant new website for the leader in red light therapy
To align with the launch, Joovv's ecommerce website was completely redesigned and developed to optimize the shopping experience.
Bringing science to the foreground
Throughout the website are opportunities to learn more about the benefits of red light, including an interactive module that allows you to test out each mode on the Joovv.
Creating customization on the product page
The new PDP prioritizes conversion with through prominent CTA's, multiple ways to pay, and the ability to customize your Joovv directly on the page.
Personalizing the customers red light experience
For new customers, finding the right light therapy devices can be challenging. The custom product quiz guide customers to the right device based on their unique needs and home environment.
Humanizing light therapy through content
A variety of lifestyle content was created to help customers envision the Joovv in their space.
Immersing users in Joovv's new product line
In addition to the website, users can explore the new Joovv 3.0 product line by scrolling through a guided tour of the new product features and benefits.
