The new Allure Store, powered by Stour, is a 360-degree experience featuring beauty products curated by Allure's team of editors.
Role On Project: Strategy, UX, Visual Design
Created at Barrel.
Envisioning Allure's first digital shopping experience
To mirror the physical experience of shopping the store, we developed an ecommerce platform where user can shop by editorial headline, award, and category.
Bridging the ecommerce and in-store gap
In the Allure Store, customers can learn more about products and browse across departments through an in-store kiosk.
Making Add To Cart effortless
While browsing the store, customers can collect products in their virtual cart by scanning QR codes.
Removing friction in the conversion process
Customers can skip the line and checkout immediately through the Allure Store website. During the process, customers can choose to pick-up the order immediately in-store or have it delivered to a local address.
